soulful creative direction photography

she’s a balance of strength and femininity. she’s a blend of silly and serious. she’s a dreamer with her feet on the ground. she’s the person that can find the sun rays in the dark. she’s a light, for all to see.

It’s my mission to capture you and the unique light within you. To make you feel proud of your story, empower you in building your business or embrace that special phase in your life. Intimate, close, artistic, and always real.

brand + business

WITH A SOULFUL BRAND + BUSINESS SHOOT, YOU WILL BE ABLE TO CREATE THE CLASSY FOUNDATION FOR WHAT YOU WANT TO SHOW AND CONVEY FOR YOUR BRAND, campaign, WEBSITE OR BUSINESS PROFILE. TOGETHER, WE’LL FIND THE MOST FITTING, PROFESSIONAL and authentic connection between you, your vision, and the image that reflects your business.

brand + business photography

architecture

Capturing architecture is not about straight angles and clean lighting, it’s about acknowledging the love, soul and details that were put into four walls, the time and energy spent creating the surroundings, and the thoughtfulness it takes to make it not just a place but a home – for people to feel happy, and for businesses to thrive in.

architecture photography

about

be a light, for all to see. and let me help you show it.

Hallo! I’m Jasmin – lover of the light, people and all things creative. Coming from a world of architecture, lighting design and art direction, telling visual stories in an artistic way is in my blood. Ever since I can remember, photography has been a great passion of mine. That’s why I founded BELLUCE – which is not only a nod to one of the most beautiful women ever, but also a composition made up from the Italian words for 'beauty' and 'light'. It’s my mission to capture your real beauty: intimate, raw, human, and, above all, with an eye for the details that define who you are and what you feel. I can’t wait to meet you and I’d love to know your story!

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"I wanted new business photos that were a bit more special than what you usually get. Jasmin really took the time so we could take lots of very spontaneous ‘perfect shots’ of special moments. I had no experience in having photos taken, but I think Jasmin knows how to coach everyone in such a way that they appear as the best version of themselves in the picture!"

– Bob
“I feel like you captured the essence of all the love we have put in this place over the years to make Casa Al Zaytun what it is. I am really touched by the way you pictured it – it’s like if you were reading my mind and my heart.”

– Cristina, Casa Al Zaytun
"I didn't even recognise myself – in the best way possible! These photos gave me a huge confidence boost and a new way of looking at myself."

– Anne

For Visionaries

Little things make big things happen! This couldn’t be more true when it comes to branding, marketing and telling the business story you need the world to know. If you're not only looking for standard professional portraits, but also a photographer who understands you, guides you in translating your creative vision and sees the soul of your business, let’s meet!

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For soulful interior / architecture

While properties may be looking architecturally flawless in marketing expressions, they often tend to lack the atmospheric impressions that live up to what places actually feel like. This, however, is particularly essential when it comes to purposeful real estate marketing and attracting specific target audiences. With a broad understanding of both the architecture and marketing world, I can help you set the right tone of voice in presenting specific kinds of buildings.